Previously Printed in York Weekly By Annette Fazio (The BizWiz)
The personality may be the most fascinating part of the human spirit. They come in all shapes and sizes but they can be summed up in four basic categories. Depending on whom you are listening to or what you are reading, the information varies. There are lots to be said about Personalities, since we all have one. Our personality is something to be considered when going into business. Not everyone is a people person, if you have a customer based business and you are not a people person than consider how you will interact with the customer.
There are many prototypes of the personality tests and they are used for hiring, promoting, out placement etc. Oddly enough there are tests out there that can pretty well pin point our nature, and personality. Simply put, the four styles I like to use because they seem to be a little more personal and in every day language, is the model developed by Dr. Tony Alessandra, Dr. Alessandra breaks them into 4 types. The relater, the socializer, the thinker, the director,
Isn’t being in business mostly about numbers? Why would we care about personality types when thinking about going into business? The answer to that basic question is how can you direct a team, be a part of your community, (from a business point of view) or have the best possible relationship with your professional team (banker, lawyer, bookkeeper) if you don’t know yourself. Being successful in business is as much counselor, smoozer and basic character as the spread sheets, schedules and product.
Here is the part of the business equation that so many hopeful entrepreneurs don’t get, all of the details are important. That is the challenge to making it in business! Too many start up business are so consumed with the day to day minutia that some of the details slip by them because at that very minute it just does not seem important. True, knowing your numbers have lot to do with it but the numbers can be achieved by many paths grasshopper and since there are many obstacles that are not in our control why not try to mitigate any problems ahead of time. Unless we recognize our own values and beliefs how can we be an effective leader to others?
If you think all of this personality stuff is nonsense, there are some good reasons why it would not apply, one would be you are planning a business where you will never speak to another soul and two, you are independently wealthy so you can fund your own endeavor. Short of those two reasons, you might want to pay attention to this philosophy.
According to Dr. Alessandra “The relater” is most productive when their workspace is organized. They are motivated when they can narrow the scope of the project to benefiting others. “The socializer” is just like its name. The socializer wants to enjoy what they are doing, and also wants rewards for getting the job done. “The Thinker” does not like to be rushed, likes to take a specific amount of quiet time to plan the project and get organized. They also want to make sure there is plenty of time to finish the project. Last but not least is the “Director” this person thinks of each project in terms of desired results. Tends to focus on what is ahead and puts extra stress on them selves. They need to remember their past accomplishments to reinforce their own capabilities of getting their desired results.
The fact is a good business owner or manager must be a little of all of these personalities and the better you understand these personalities the more effective you will be when working with others in other words it will help you go much further on your journey.